What We Do at BADU.
We meet young people and families wherever they are. From physical education in 52 primary schools to competitive academy football, university scholarships, holiday hunger relief, digital studios, and media agency briefs.
What We Do at BADU
BADU works through three pillars — Sports & Physical Activity, Mentoring & Workforce Development, and Community & Placemaking — meeting our East London community where they are so youth can compete on the world stage.
Schools & Education Provision
“Since our founding, we have worked with schools within the East London community providing best-in-class programmes that are tailored towards the needs of the individual students, teachers, coaches and schools. Our seasoned tutors and coaches are known to deliver highly engaging and fun-filled classes that will empower and uplift all of BADU students, teachers and parents.”
Clubs & Camps
Unconditional holiday provision, weekend clubs & safe spaces
School-holiday camps providing multi-sport coaching, creative workshops, nutritious hot meals and coastal expeditions for over 700 inner-city youth.
Mentoring Programmes
1-on-1 guidance, free tuition & career pathways
Guiding young people through education transitions, GCSE/A-level revision, personal challenges and career pathways with top corporate partners.
Badu FC Academy
Elite grassroots football pathways & character development
Teaching resilience, tactical discipline and leadership with direct pathways into professional football clubs and university scholarships.
Community & Families
Unconditional family support & circular economy
Ensuring no family is left behind. Supporting hundreds of local families with emergency holiday hampers, mental health circles and grassroots sports.
Badu Spaces & Café
Hackney Bridge community hub, café & digital studios
Physical spaces anchored in the community: BADU Café at Hackney Bridge, Sky Digital Production Lab and Olympic Park playing grounds.